After all the initial hassles – what with Aishwarya Rai Bachchan being ousted from the project and the first-choice Kareena Kapoor replacing her – the keenly awaited Heroine finally releases in theatres today.
The film has been made on a budget of 23 crores and an additional 9 crores was spent on print and marketing, taking the total costs to Rs 32 crores. UTV will be releasing the film on 2300-2400 screens. (Source: Madhur Bhandarkar)
The trailer was liked, ‘Halkat Jawani’ is a chartbuster and although the film has no leading man to add face-value, Kareena Kapoor has a strong enough fan-following to bring in the crowds, especially since it’s a Madhur Bhandarkar directed film.
We expect the opening day to be around 8 crores and then depending on the word-of-mouth the film could touch the 30 crore mark over the weekend.
Heroine HIT or FLOP Box office Prediction
IF GOOD (positive word-of-mouth)
Weekend – 32 crores
Weekend – 32 crores
Weekdays – 15 crores
Week 1 Total – 47 crores
Final – 70 crores+
IF AVERAGE (mixed response)
Weekend – 28 crores
Weekdays – 13 crores
Week 1 Total – 41 crores
Final – 55 crores+
IF BAD (worst case scenario)
Weekend – 25 crores
Weekdays – 11 crores
Week 1 Total – 36 crores
Final – 45 crores
The fact that Barfi is doing exceedingly well might affect Heroine at multiplexes, more so if the response is mixed.
Otherwise, Heroine is a fairly safe film. The costs are low and the satellite rights are likely to fetch a very good price.
What do you think? HIT or FLOP for Heroine? Post your predictions below.
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